The BF+DA sought a central web resource to promote its many initiatives. This design incubator asked that users be met with a consistent experience that also invited participation by fashion entrepreneurs.
Identity produced with IntraCollaborative.
The BF+DA is a new initiative launched by Pratt Institute that provides designers with the resources they need to transform their ideas into successful businesses. With over $2,000,000 in initial funding pledged by Pratt Institute, the State of New York, New York City, and the borough of Brooklyn, the BF+DA brings high-potential fashion designers, industrial designers and technologists together under one roof.